Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【Gao Haixia】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

The Counterintuitive Effect of Negative Reviews: A Review and Prospects

Gao Haixia, Lei Chaolong

In the realm of consumer decision-making, online reviews serve as a crucial determinant, with particular emphasis on negative reviews due to their substantial impact on consumer behavior. ...

First published at: Feb 20, 2025

View: HTML | PDF | Download PDF(892.1 KB) | ESI

doi:10.16538/j.cnki.fem.20240528.301

Foreign Economics & Management, Vol. 47, Issue 02, pp. 103 - 118

| F270

A Literature Review of Consumer Attitudinal Ambivalence and Prospects

Gao Haixia, Zhang Min

The development of network economy and the increase in consumer demand often lead to consumer attitudinal ambivalence in consumption decisions. Compared to traditional unidimensional attit...

First published at: Jan 25, 2016

View: HTML | PDF | Download PDF(1102.7 KB) | ESI

doi:10.16538/j.cnki.fem.2016.02.005

Foreign Economics & Management, Vol. 38, Issue 02, pp. 62 - 74

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433